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Even if you have an internal marketing department or a regular vendor that you use for design services, having an alternate firm review or evaluate a project from time to time can help ensure your project will be effective. Often, tackling a project from the inside of an organization lends itself to a limited interpretation of possible project solutions.
An outside consultation or evaluation can help by-pass organizational politics and internal structures that might have a negative effect on potential solutions. Get ideas from outside your normal realm, enhance your creative process, and ensure your approach stays fresh!
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